Document Type

Contribution to Books

Publication Date

2016

Publication Title

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Keywords

place image, brand, sense of place, reputation

Disciplines

Business | Marketing | Tourism and Travel

Abstract

The image of a place is important as it has implications for investments made in cities, workforce locations, and tourism. Place image incorporates concepts including brand, visual image, reputation, the sense of place, and the identity of the place - all of which create an overall image of a place and can lead to investment or abandonment. Place image has ramifications for decisions made about the place, including where businesses locate, where workers live, and where tourists visit (Smith, 2006). Place image has serious ramifications for decisions made about the place as people choose to stay, work, visit, and invest. This research outlines the inconsistencies in the literature, clarifies the terminology, and begins to set research standards for how place image is described through a conceptual model.

DOI

10.4018/978-1-5225-0579-2.ch001

Version

Publisher's PDF

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