Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (IATs) In Enhancing Student Learning
Atlantic Marketing Journal
artifical intelligence; experiential learning; intelligent agent technologies; interactive environment; marketing research education; Computer Science;
This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.
Dixit, A., Dass, M., Pendleton, G.C., Lundstrom, W.J. (2013). Transforming marketing education of the future: The role of intelligent agent technologies (IATs) in enhancing student learning. Atlantic Marketing Journal, 2(3). Retrieved from http://digitalcommons.kennesaw.edu/amj/
© 2013, Atlantic Marketing Journal