Business Faculty Publications

Title

Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (IATs) In Enhancing Student Learning

Document Type

Article

Publication Date

12-17-2013

Publication Title

Atlantic Marketing Journal

Keywords

artifical intelligence; experiential learning; intelligent agent technologies; interactive environment; marketing research education; Computer Science;

Disciplines

Marketing

Abstract

This conceptual paper introduces IATs and discusses how such intelligent and interactive applications can translate into better education environment for marketing curriculum, particularly marketing research. We present a conceptual model based on extant literature. We present some initial test of our conceptual model of IAT usage in marketing education in a marketing research class.

Version

Publisher's PDF

Volume

2

Issue

3

Link to Full Text

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