Document Type

Article

Publication Date

5-1-2011

Publication Title

Entrepreneurship Theory and Practice

Keywords

franchising; market entry; international business

Disciplines

Entrepreneurial and Small Business Operations | International Business

Abstract

Although academic research has provided tremendous insights about the organizational form of franchising, considerable work remains with regard to understanding the critical factors that enable international franchise expansion and performance. The authors advance the argument that a franchise relationship is essentially an entrepreneurial partnership, and that this partnership influences the speed, scale, and scope of franchise expansion into international markets. In the proposed conceptual model, the authors detail the links among the franchise partnership, international expansion, and franchise system performance.

DOI

10.1111/j.1540-6520.2011.00444.x

Version

Postprint

Volume

35

Issue

3

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