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Submissions from 2015

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Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (IATs) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, and Mayukh Dass

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Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, and Jungsil Choi

Submissions from 2014

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Influence of Congruity in Store-Attribute Dimensions and Self-Image on Purchase Intentions in Online Stores of Multichannel Retailers, Vishag Badrinarayanan, Enrique P. Becerra, and Sreedhar Madhavaram

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National and Store Brand Advertising Strategies, Jenyi Chen and Stanko Dimitrov

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The Odd-Ending Price Justification Effect: The Influence Of Price Endings On Hedonic And Utilitarian Consumption, Jungsil Choi, Yexin J. Li, Priyamvadha Rangan, and Promothesh Chatterjee

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A Socio-Marketing Analysis Of The Concept Of Cute And Its Consumer Culture Implications, Elad Granot, Thomas Brashear Alejandro, and La Toya M. Russell

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Teaching Dynamic Competition In Marketing, Shelby D. Hunt and Sreedhar Madhavaram

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Corporate Entrepreneurship, Customer-Oriented Selling, Absorptive Capacity, And International Sales Performance In The International B2B Setting: Conceptual Framework And Research Propositions, Rajshekhar G. Javalgi, Kenneth D. Hall, and S. Tamer Cavusgil

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Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - and Japanese-Made Household Appliances, Rajshekhar G. Javalgi, Jieun Park, Oscar Lee, and V. Kanti Prasad

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Regulatory Focus as a Predictor of Attitudes Toward Partitioned and Combined Pricing, Kiljae Lee, Jungsil Choi, and Yexin J. Li

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Relationship Marketing Strategy: An Operant Resource Perspective, Sreedhar Madhavaram, Elad Granot, and Vishag Badrinarayanan

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Knowledge Needs Of Firms: The Know-X Framework For Marketing Strategy, Sreedhar Madhavaram, Andrew C. Gross, and Radha Appan

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Understanding The Characteristics Of The Growth Of SMEs In B-To-B markets In Emerging Economies: An Organizational Ecology Approach, Patricia R. Todd, Rajshekhar G. Javalgi, and David Grossman

Submissions from 2011

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International Market Reentry: A Review and Research Framework, Ashutosh Dixit, Rajshekhar G. Javalgi, Seyda Deligonul, and S. Tamer Cavusgil

Consumer-Driven Retailing Strategies In The Indian FMCG Marketplace: Application, Pitfalls, And Prospects, Amit K. Ghosh

Designing Retailing Strategies Based On Knowledge Management, Amit K. Ghosh

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The Role of Channel Orientation in B2B Technology Adoption, Elad Granot, Anthony K. Asare, Thomas G. Brashear Alejandro, and Vishal Kashya

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Qualitative Methods In International Sales Research: Cross-Cultural Considerations, Rajshekar G. Javalgi, Elad Granot, and Thomas G. Brashear Alejandro

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The Internationalization Of Indian SMEs In B-to-B Markets, Rajshekar G. Javalgi, Patricia R. Todd, and Elad Granot

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Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions, Rajshekhar G. Javalgi, Dhruv Grewal, Gopalkrishnan R. Lyer, and Lori Radulovich

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Assessing Competitive Advantage of Emerging Markets in Knowledge Intensive Business Services, Rajshekhar G. Javalgi, Andrew C. Gross, W. Benoy Joseph, and Elad Granot

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Entrepreneurial Orientation, Management Commitment, and Human Capital: The Internationalization of SMEs in India, Rajshekhar G. Javalgi and Patricia R. Todd

Submissions from 2009

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Outsourcing to Emerging Markets: Theoretical Perspectives and Policy Implications, Ashutosh Dixit, Rajshekhar G. Javalgi, and Robert F. Scherer

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Cross-Cultural Marketing Strategies for Delivering Knowledge-Based Services in a Borderless World: The Case of Management Education, Rajshekhar G. Javalgi, W. Benoy Joseph, and Richard J. LaRosa

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Cross-Cultural Advertising Communication: Visual Imagery, Brand Familiarity, and Brand Recall, Andrey Mikhailitchenko, Rajshekhar G. Javalgi, Galina Mikhailitchenko, and Michel Laroche

Submissions from 2008

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A Taxonomy of Information Technology-Enhanced Pricing Strategies, Ashutosh Dixit, Thomas W. Whipple, George M. Zinkhan, and Edward Gailey

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The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy, Sreedhar R. Madhavaram and Shelby D. Hunt

Submissions from 2007

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Holding Up Half of the Sky? Attitudes Toward Women as Managers in the People'S Republic of China, Robert F. Scherer, Chi-en Hwang, and Chieh-Chen Bowen

Submissions from 2005

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Information Technology-Enhanced Pricing Strategies: Managerial and Public Policy Implications, Ashutosh Dixit, Karin Braunsberger, George M. Zinkhan, and Yue Pan

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An application of the consumer ethnocentrism model to French consumers, Andrew C. Gross, Rajshekhar G. Javalgi, Viginie Pioche Khare, and Robert F. Scherer

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The Dynamics of Global E-Commerce: an Organizational Ecology Perspective, Rajshekhar G. Javalgi and Robert F. Scherer

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Sustainable Competitive Advantage of Internet Firms - A Strategic Framework and Implications for Global Marketers, Rajshekhar G. Javalgi, Robert F. Scherer, Glenna Pendleton, and Lori P. Radulovich

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Management Educators' Expectations for Professional Ethics Development, Robert F. Scherer and Joseph A. Petrick

Submissions from 2002

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Strategic Challenges for the Marketing of Services Internationally, Rajshekhar G. Javalgi and D. Steven White

Submissions from 2001

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Strategic Issues of E-Commerce as an Alternative Global Distribution System, Rajshekhar G. Javalgi and Rosemary Ramsey

Submissions from 2000

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Firm Characteristics Influencing Export Propensity: an Empirical Investigation By Industry Type, Rajshekhar G. Javalgi, D. Steven White, and Oscar Lee

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Corporate Support for Ethical and Environmental Policies: A Financial Management Perspective, Marion Webb, Edward G. Thomas, and Alan K. Reichert

Submissions from 1999

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A Life Cycle Segmentation Approach to Marketing Financial Products and Services, Rajshekhar G. Javalgi and Paul A. Dion

Submissions from 1998

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An Empirical Assessment of the Zeithaml, Berry and Parasuraman Service Expectations Model, Rajshekhar G. Javalgi, Paul A. Dion, and Janet Dilorenzo-Aiss

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The Antecedents of Preventive Health Care Behavior: an Empirical Study, Rama k. Jayanti and Alvin C. Burns

Submissions from 1997

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Women in the Business-To-Business Salesforce: Some Differences in Performance Factors, Rajshekhar G. Javalgi, Paul A. Dion, and Debbie Easterling

Submissions from 1995

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Foreign Market Entry Mode Behavior as a Gateway to Further Entries: The Nafta Experience, Amit K. Ghosh, Rajshekhar G. Javalgi, Seyda Deligonul, Douglas M. Lambert, and S. Tamer Gavusgil

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Print Advertising at the Component Level: A Cross-Cultural-Comparison of the United-States and Japan, Rajshekhar G. Javalgi, Bob D. Culter, and Naresh K. Malhotra

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How Industrial Distributors View Distributor-Supplier Partnership Arrangements, W. Benoy Joseph, John T. Gardner, Sharon Thach, and Frances Vernon

Submissions from 1994

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Comparison of Business-To-Business Advertising: The United-States and the United-Kingdom, Rajshekhar G. Javalgi and Bob D. Culter

Submissions from 1993

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Make-Or-Buy Decisions and Their Implications, David Ford, Barry Cotton, David Farmer, Andrew C. Gross, and Ian Wilkinson

Submissions from 1992

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Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations, Rajshekhar G. Javalgi and V. Kanti Prasad

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Business Ethics Judgments: A Cross-Cultural-Comparison, Thomas W. Whipple and Dominic F. Swords

Submissions from 1991

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The Industrial Buying Process in Capitalist and Socialist-Countries, Peter Banting, Jozsef Beracs, and Andrew C. Gross

Submissions from 1989

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Using the Analytic Hierarchy Process for Bank Management - Analysis of Consumer Bank Selection Decisions, Rajshekhar G. Javalgi, Robert L. Armacost, and Jamshid C. Hosseini

Submissions from 1987

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Is Industrial Advertising Sexist?, Nancy A. Reese, Thomas W. Whipple, and Alice E. Courtney

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International Business Education in the AACSB Schools, Ivan R. Vernon and John Thanopoulos

Submissions from 1985

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Similarities in Industrial Procurement Across Four Countries, Peter Banting, David Ford, Andrew C. Gross, and George Holmes

Submissions from 1983

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Where We Stand - The United-States Vis-A-Vis Everyone Else, Andrew C. Gross

Submissions from 1975

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Energy Prospects to 1990, Andrew C. Gross and Warren W. Ware

Submissions from 1974

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Review of The Labor Market, Andrew C. Gross

Submissions from 1973

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Market Research in Guided Market Place, Andrew C. Gross and László Szabó