Marketing
Title
A Taxonomy of Information Technology-Enhanced Pricing Strategies
Document Type
Article
Publication Date
4-2008
Publication Title
Journal of Business Research
Abstract
As a result of evolving technology, opportunities for innovative pricing strategies continuously emerge. The authors provide an updated taxonomy to show how such emerging strategies relate to recent technological advances. Specifically, they cite increased availability of information, enhanced reach, and expanded interactivity as three technological advancements and identify six pricing strategies enhanced by these factors. They also discuss the role of utility, prospect, range, and signaling theories for emerging pricing strategies, along with several applications and managerial implications.
Repository Citation
Dixit, Ashutosh; Whipple, Thomas W.; Zinkhan, George M.; and Gailey, Edward, "A Taxonomy of Information Technology-Enhanced Pricing Strategies" (2008). Marketing. 11.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/11
Original Citation
Dixit, A., Whipple, T. W., Zinkhan, G. M., , & Gailey, E. (2008). A taxonomy of information technology-enhanced pricing strategies. Journal of Business Research, 61(4), 275-283. doi:10.1016/j.jbusres.2007.03.007
DOI
10.1016/j.jbusres.2007.03.007
Volume
64
Issue
1
