Marketing
Title
Comparison of Business-To-Business Advertising: The United-States and the United-Kingdom
Document Type
Article
Publication Date
4-1994
Publication Title
Industrial Marketing Management
Abstract
Much of the cross-cultural advertising literature indicates there are substantial differences in consumer advertising practice across national boundaries. This empirical comparison of trade magazine advertisements in the United States and the United Kingdom found substantial similarity across the two countries, with only minor differences.
Repository Citation
Javalgi, Rajshekhar G. and Culter, Bob D., "Comparison of Business-To-Business Advertising: The United-States and the United-Kingdom" (1994). Marketing. 13.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/13
Original Citation
Cutler, B., , & Javalgi, R. (1994). Comparison of business-to-business advertising. Industrial Marketing Management, 23(2), 117-124. doi:10.1016/0019-8501(94)90012-4
DOI
10.1016/0019-8501(94)90012-4
Volume
23
Issue
2
