Marketing

Title

A Life Cycle Segmentation Approach to Marketing Financial Products and Services

Document Type

Article

Publication Date

7-1999

Publication Title

Service Industries Journal

Abstract

State-of-the-art market segmentation is becoming an important strategic tool in the continuing evolution of the financial services industry This article, focusing on a life cycle segmentation approach, indicates that the importance attributed to financial choice criteria and financial services varies as consumers pass through an orderly progression of life cycle stages. Thus, the results suggest that marketers in the financial services industry should adopt a life cycle marketing based system to more fully satisfy the needs/wants of their customers.

Original Citation

Javalgi, R. G., & Dion, P. (1999). A Life Cycle Segmentation Approach to Marketing Financial Products and Services. Service Industries Journal, 19(3), 74-96.

DOI

10.1080/02642069900000031

Volume

19

Issue

3