Marketing
Title
The Industrial Buying Process in Capitalist and Socialist-Countries
Document Type
Article
Publication Date
5-1991
Publication Title
Industrial Marketing Management
Abstract
This article reports on the results of a two-nation study of the industrial buying process. Its focus is on the involvement of various departments at different stages of the buying process in two economies, one capitalist and the other socialist. Three major categories of purchases are included: materials, components, and equipment. Similarities as well as some differences in purchasing patterns between the two nations were found.
Repository Citation
Banting, Peter; Beracs, Jozsef; and Gross, Andrew C., "The Industrial Buying Process in Capitalist and Socialist-Countries" (1991). Marketing. 30.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/30
Original Citation
Banting, P., Beracs, J., & Gross, A. (1991). The industrial buying process in capitalist and socialist countries. Industrial Marketing Management, 20(2), 105-113. doi:10.1016/0019-8501(91)90029-F
DOI
10.1016/0019-8501(91)90029-F
Volume
20
Issue
2
