Marketing

Title

The Industrial Buying Process in Capitalist and Socialist-Countries

Document Type

Article

Publication Date

5-1991

Publication Title

Industrial Marketing Management

Abstract

This article reports on the results of a two-nation study of the industrial buying process. Its focus is on the involvement of various departments at different stages of the buying process in two economies, one capitalist and the other socialist. Three major categories of purchases are included: materials, components, and equipment. Similarities as well as some differences in purchasing patterns between the two nations were found.

Original Citation

Banting, P., Beracs, J., & Gross, A. (1991). The industrial buying process in capitalist and socialist countries. Industrial Marketing Management, 20(2), 105-113. doi:10.1016/0019-8501(91)90029-F

DOI

10.1016/0019-8501(91)90029-F

Volume

20

Issue

2