European Journal of Marketing
Reports on the rapid organizational growth of market research in Hungary. Improvement in the production orientation of managers and the existence of sellers' markets; Coordination of state and enterprise planning; Development of autonomous market research institutes oriented toward domestic markets.
Gross, Andrew C. and Szabó, László, "Market Research in Guided Market Place" (1973). Marketing. Paper 33.
Gross, A., & Szabó, L. (1973). Market research in the guided market place. European Journal of Marketing, 7(1), 1-17.