Marketing

Document Type

Article

Publication Date

1986

Publication Title

European Journal of Marketing

Abstract

Describes how pollution control spending around the world is set to increase from $70 billion (1979) to $115 billion in 1990 in real terms. Expands on the theory that cleaning up - or preventing mistakes - in the environment makes for financial and healthwise good sense. Posits that cleaner air leads to fewer respiratory problems and cleaner water in most areas of manufacturing results in lower fuel use. Focuses on trade, end use competitive modes and marketing patterns regarding water pollution control equipment (WPCE). States that WPCE shipments world wide are projected to rise from $3.3 billion in 1979 to $5.4 billion in 1990, and that this is a dynamic market worthy of investigation. Reports on the methodology, international trade, types of equipment structure and competition and expresses these with the aid of explicit tables. Finishes by estimating size of national, regional and global markets but acknowledges that there are gaps. Concludes that competition is keen but strong market opportunities remain for procedures around the globe in upcoming years.

Original Citation

Gross, A. C. (1986). Global competition for environmental markets: The case of the water pollution control equipment industry. European Journal of Marketing, 20(2), 22-34. doi: 10.1108/EUM0000000004759

DOI

10.1108/EUM0000000004759

Version

Postprint

Volume

20

Issue

2

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