Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations
Journal of Consumer Affairs
Focuses on identifying the major need dimensions and concerns of the elderly in choosing a Medicare-Health Maintenance Organization (HMO) over the traditional fee-for-service Medicare system. Rapid growth of the elderly; Focus of study; Research design; Discriminating factors; Conclusions. By V. Kanti Prasad and Rajshekhar G. Javalgi
Javalgi, Rajshekhar G. and Prasad, V. Kanti, "Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations" (1992). Marketing. Paper 40.
Prasad, V., & Javalgi, R. G. (1992). Understanding needs and concerns of the elderly regarding Medicare health maintenance organizations. Journal Of Consumer Affairs, 26(1), 47-68.