Marketing

Title

Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations

Document Type

Article

Publication Date

Summer 1992

Publication Title

Journal of Consumer Affairs

Abstract

Focuses on identifying the major need dimensions and concerns of the elderly in choosing a Medicare-Health Maintenance Organization (HMO) over the traditional fee-for-service Medicare system. Rapid growth of the elderly; Focus of study; Research design; Discriminating factors; Conclusions. By V. Kanti Prasad and Rajshekhar G. Javalgi

Original Citation

Prasad, V., & Javalgi, R. G. (1992). Understanding needs and concerns of the elderly regarding Medicare health maintenance organizations. Journal Of Consumer Affairs, 26(1), 47-68.

Volume

26

Issue

1