Business Faculty Publications
Document Type
Article
Publication Date
2010
Publication Title
Management Research Review
Keywords
Marketing
Disciplines
Marketing
Recommended Citation
Madhavaram, S., Appan, R. (2010). Developing Complex, Business-to-Business Products: Issues and Implications. Management Research Review, 33(7), pp. 715-733.
DOI
10.1108/01409171011055807
Version
Postprint
Publisher's Statement
This article is © Emerald Group Publishing and permission has been granted for this version to appear here 10.1108/01409171011055807. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited
Volume
33
Issue
7
