Comparison of Business-To-Business Advertising: The United-States and the United-Kingdom
Industrial Marketing Management
Much of the cross-cultural advertising literature indicates there are substantial differences in consumer advertising practice across national boundaries. This empirical comparison of trade magazine advertisements in the United States and the United Kingdom found substantial similarity across the two countries, with only minor differences.
Javalgi, Rajshekhar G. and Culter, Bob D., "Comparison of Business-To-Business Advertising: The United-States and the United-Kingdom" (1994). Marketing. 13.
Cutler, B., , & Javalgi, R. (1994). Comparison of business-to-business advertising. Industrial Marketing Management, 23(2), 117-124. doi:10.1016/0019-8501(94)90012-4