Marketing
Title
Similarities in Industrial Procurement Across Four Countries
Document Type
Article
Publication Date
5-1985
Publication Title
Industrial Marketing Management
Abstract
This article reports on a cross-sectional, longitudinal, and comparative study of industrial buyer behavior. The study points to clear similarities in industrial purchasing between buyers in two industries in four countries. It also shows similarities in results using the same instrument taken in studies several years apart and points to generalizations about the involvement of different departments in the purchase of a variety of product types in different international markets.
Repository Citation
Banting, Peter; Ford, David; Gross, Andrew C.; and Holmes, George, "Similarities in Industrial Procurement Across Four Countries" (1985). Marketing. 29.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/29
Original Citation
Banting, P., Ford, D., Gross, A., & Holmes, G. (1985). Similarities in industrial procurement across four countries. Industrial Marketing Management, 14(2), 133-144. doi:10.1016/0019-8501(85)90051-3
DOI
10.1016/0019-8501(85)90051-3
Volume
14
Issue
2
