Marketing
Title
Information Technology-Enhanced Pricing Strategies: Managerial and Public Policy Implications
Document Type
Article
Publication Date
9-2005
Publication Title
Journal of Business Research
Abstract
The Internet and related technologies have created opportunities for enhanced pricing strategies. The consequences of these pricing strategies have important managerial and public policy implications. Here, we identify five technology-enhanced pricing strategies that have come to prominence. Each strategy is introduced by one or two (short) case studies that are used as examples to illustrate key public policy and legal issues. We outline the benefits and potential problems of each strategy with respect to social welfare and competition.
Repository Citation
Dixit, Ashutosh; Braunsberger, Karin; Zinkhan, George M.; and Pan, Yue, "Information Technology-Enhanced Pricing Strategies: Managerial and Public Policy Implications" (2005). Marketing. 39.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/39
Original Citation
Dixit, A., Braunsberger, K., Zinkhan, G. M., & Pan, Y. (2005). Information technology–enhanced pricing strategies: managerial and public policy implications. Journal of Business Research, 58(9), 1169-1177. doi:10.1016/j.jbusres.2004.04.003
DOI
10.1016/j.jbusres.2004.04.003
Volume
58
Issue
9
