Code,951025
Subject,Jerry Payto
Date,12/12/2006
Interviewer,Nina Gibans
Abstract,"Jerry Payto grew up in Beford, Ohio and worked for a variety of architectural firms in Cleveland before starting his own firm, Payto Architects.  In this 2006 interview, Payto talks extensively about Euclid Avenue, discussing its past prominence, more recent decline, and the newest plan for its redevelopment, the Euclid Corridor Transportation Project.  Payto also discusses past plans for development in other areas of Cleveland, describes urban issues which are hampering the city's revitalization, and offers some ideas on how such challenges can be overcome."
Special Notes,"urban design, architecture, euclid avenue, public square, euclid corridor project, warehouse district"
minutes:,
0,introduction and background:  education
1,early interest in architecture
2,education
3,
4,designing/building first home
5,
6,career overview
7,Payto Architects (architectural firm)
8,influential high school teacher
9,
10,"Higbee's:  ""'A Christmas Story' is probably the closest rendition"""
11,"Hippodrome [11:40]:  ""our biggest date night was fridays at the hippodrome"""
12,"Terminal Tower/Public Square:  ""for me its always been a symbol of cleveland""*"
13,
14,"Euclid Avenue:  historical buildings, streetscape design and perception"
15,
16,successful streetscapes
17,"Euclid Corridor Project:  accessibility, prospects, economic impact"
18,impact on small businesses
19,"importance of creating a ""sense of containment"" (successful European models)"
20,
21,multi-modal transit issues
22,"Architecture, preservation:  unfortunate building demolitions, Breuer building controversy"
23,
24,"Euclid Avenue:  changes over time (public square, department stores, euclid avenue)"
25,Euclid Corridor Project: Public Arts component
26,"""the impetus is to create uniqueness"""
27,***Euclid Avenue/Cleveland:  history***
28,Lake Front:  Cleveland Browns Stadium (negative reaction to design and location)
29,"Waterfront Rapid Transit line (underused), Burke Lakefront Airport"
30,"Public Square: history***, design issues"
31,
32,"Cleveland, urban issues:  ""whatever the solution is - it should be unique [to cleveland]"""
33,"Youngstown City Plan is realistic (""not some pipe dream master plan"")"
34,
35,"city leadership (""self-serving…sloppy"")"
36,"Downtown Subway Plan, 1948:  American car culture"
37,"Euclid Corridor Project:  alternative to rail transit, accessibility"
38,rail transit in a car-centered society
39,Warehouse District/W6th Street:  neighborhood rehabilitation
40,historical assets
41,
42,"North Point Building:  location, description"
43,Public Square:  redesign issues (Parisian model)
44,creating a sense of containment
45,Cleveland State University Student Center/Cleveland State University
46,
47,"Cleveland, urban issues:  need for creative solutions"
48,housing development
49,Architecture:  designing/building first home
50,
51,reevaluating past works
52,end
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