Code,910011
Subject,Laura Hindulak
Date,8/8/2007
Interviewer,Mark Souther
Abstract,"Laura Hindulak, director of marketing for Pierre's Ice Cream in Cleveland's Midtown Corridor, discusses the history of the company in Cleveland.  She discusses the company's creation, its multiple locations within the city, its owners, name changes, and marketing strategies.  Other topics include the interior of the factory, the production process, and the flavor creation process."
Special Notes,Very PR-ish.  Obvious that this is a marketing person talking.
minutes:,
0,"Introduction, Growing up in Parma"
1,"Pierre's, career recap, eating Pierre's growing up"
2,"Ice cream shops, how came to work at Pierre's"
3,"NE Ohio focus -> border areas, atmosphere, management style"
4,"taste testing, founded in 1932 at E.82nd/Euclid - burger shop"
5,"early history cont.  Alexander Pierre Bassett - founder, egg yolks"
6,Move to St.Clair -> E. 60th/Hough - 1960
7,Hough factory shared w/ Royal Ice Cream Co.
8,Royal Ice Cream cont.
9,Always made at same factory
10,"Sal Roth - Royal owner bought Pierre's - 1960, used Pierre's"
11,"name change, sell to grocers, more flavors, half-gallons"
12,French ice cream question
13,when move to E. 65th - 1967  Harwell Ice Cream Plant (unsure how Harwell got involved)
14,"Inc. as Royal, does business as Pierre's, Sal Roth's daughter, Shelley, took over business"
15,Sal Roth passed in 2005
B         16,Built new office on Euclid in 1995
17,cont.
18,"Shelley Roth wanted ""interesting"" building design"
19,Visual elements of HQ
20,Description of interior of factory
21,Production process
22,Flavor creation process
23,cont.
24,cont.
25,Swapping out flavors rather than adding
26,"Product lines, sherbet + sorbet increasingly popular"
27,Sherbet/sorbet cont.
28,Marketing to Latinos - Hola Fruta
29,cont.
30,Difference in various types of ice cream - emphasis on gelato
31,cont.
32,Closeness - 3 miles - to original factory
33,Distribution center - final comments
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,
,