Code,915006
Subject,Gordon Fernegel
Date,7/18/2012
Interviewer,Kelsey Smith
Abstract,"In this 2012 interview, Gordon Fernengel talks about owning a beef and pork stand at the West Side Market. His grandfather owned two meat stores outside the market and then bought a stand in 1922. The stand was passed on to his father and then to him. He explains how his father taught him to pick out beef and butcher it. He also relates how the neighborhood and the customers have changed over time."
Special Notes,
minutes:,
0,"Background, how he came to have the stand"
1,"Worked at the market all his life, grandfather started business in 1922"
2,"His family's businesses, competing with in-laws"
3,Owns beef stand and pork stand next to it
4,Grandfather went from owning stores to a stand at the market
5,"Graduated college, Vietnam War he was drafted went to Korea"
6,Working at other places
7,Came back and really learned the business from his father
8,Change over the years in the neighborhood
9,Customers have changed
10,Change in the times customers come and how they come
11,"""Ready to go at 7 o'clock"""
12,Grocery stores open at all times today
13,More opportunities to shop in both time and place
14,"""Word of mouth is the best"""
15,
16,Reason for choosing market days
17,
18,How he orders meat for the week
19,Choosing meat when packing houses were in Cleveland
20,How to pick out good beef
21,Match trick to show color of beef
22,watched dad feel the moisture
23,"""if you were good, you could actually pick the stuff in the dark"""
24,Learned butchering
25,"""breaking beef"" and cutting"
26,"""A lot to learn"" importance of a good teacher"
27,Grandfather one of first to cut meat to look good
28,Make people look at it to sell
29,Consistent customers-the woman who was determined to get her beef despite fire
30,Had to give her her sirloin before she would leave
31,Generations of customers
32,
33,
34,
35,
36,
37,
38,
39,
40,
41,
42,
43,
44,
45,
46,
47,
48,
49,
50,
51,
52,
53,
54,
55,
56,
57,
58,
59,
60,