Code,911074
Subject,Roseana Bass
Date,?
Interviewer,?
Abstract,"Roseana Bass, owner of Diamond's Flowers, talks about her experiences in Coventry Village. She talks about the previous owners of the store, and how she came to acquire the business. She also discusses the Coventry Street Fair and her involvement. She concludes by talking about how much Coventry Road has changed over the years."
Tags,"Cleveland Heights, Diamond's Flowers, Mr. and Mrs. Diamond, Max Ferris, institution, Herb's Deli, Coventry Pizza, Avalon, Coventry Village, Coventry fire of1988, generaltional business"
Special Notes,Loud noises in the background
0,Introductions; Grew up in collinwood; began working in Diamond Flower's in 1985
1,Diamond flowers was first started in 1934 by Mr Diamond and his wife; Mr Max Ferris took over from the Diamonds until 1985 when she took over; always been on coventry
2,Coolers are all original; Mrs Diamond passed away within the last ten years; She had to learn flowers at the location to do flowers the same way that the previous owners did them
3,She does not know much about Mr Ferris she never met him; She trained for 6 months in 1985 before she bought it in the same year;
4,She got the business because Mr Ferris broke his hip and was looking for a replacement and one ofthe workers got in touch with Roseana;
5,She wanted to maintain the reputation and would hope to make the Diamonds proud; When she would get overwhelmed she would beseach Mr Diamond to help her and she would see shadows; People send the reputation from generation to generation; Business has changed
6,Went from a more general business to predominantly focusing on funeral orders; Talks about the Coventry Fire of 1988 - she wasn't affected but she still evacuated thebusiness
7,Diamonds is a strong part of Coventry village- one of the few stores that has been there since the beginning; She had her daughter selling roses for a dollar
8,When there is a street fair people aren't coming to the flower shop but they will figure out that there is a flower shop on Coventry; Says the last street fair was a nightmare
9,Talks about Herb's Deli and it was where Avalon is now; When she got there it was Herb's Deli and Coventry Pizza; She says Coventry used to be boutique shops and now it is more restuarants
10,"Used to have the video store, a pick and pay, and a kosher chicken shop; talks about the chicken market"
11,End of Interview
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