User and Content Characteristics of Public Tweets Referencing Little Cigars
American Journal of Health Behavior
The article discusses a mixed-methods study that assesses the content of public tweets and profile photographs sampled from a search of 2 little cigars and cigarillos brands Black & Mild and Swisher Sweets. Study highlights include thematic analysis of the tweets via an iterative immersion and crystallization method, ways in which coding categories were developed, and a table that outlines Twitter user characteristics as observed in profile pictures.
Step, M. M., Bracken, C. C., Trapl, E. S., & Flocke, S. A. (2016). User and Content Characteristics of Public Tweets Referencing Little Cigars. American Journal of Health Behavior, 40(1), 38–47. https://doi.org/10.5993/AJHB.40.1.5