ORCID ID

orcid.org/0000-0003-0477-2828

Document Type

Article

Publication Date

7-8-2020

Publication Title

Reference Services Review

Abstract

Purpose

The purpose of this study is to demonstrate how an academic library can use a library-led, public, positive, and broad faculty gratitude campaign to help a campus embrace a culture of open education.

Design/methodology/approach

Using a literature review of faculty outreach efforts in the area of open education and an examination of the psychology of persuasion, this library developed a gratitude campaign that consisted of a faculty video, letters from the provost, signed cards from students, door hangers, and the delivery of swag bags to faculty offices.

Findings

While it is challenging to assess how much an initiative may have changed campus culture, initial responses to the gratitude campaign have been overwhelmingly positive. In addition, it cost little or nothing to develop the campaign and materials can be reused in future events and initiatives.

Practical implications

Changing campus culture, maintaining momentum in a program with limited funding, and reaching reluctant faculty are all challenges for open education initiatives. Initiating a gratitude campaign can begin to address all of these by being public, positive, and inclusive. This case study describes how a campus could adopt any or all of the gratitude campaign strategies and it includes openly licensed examples, templates, and models for readers to use.

Originality/value

Open education and affordability efforts that use presentations, grant programs, and awards are common on academic campuses. However, when funding is tight or these efforts fail to reach new audiences, a gratitude campaign can make inroads where these traditional efforts are limited.

Comments

The author would like to acknowledge Tracy Kemp and Donna Stewart for their beautiful marketing designs featured in this article. She would also like to thank Cheryl Cuillier and Evan Meszaros for their valuable input during the writing process.

Original Citation

Goodsett, M. (2020), "Supporting faculty through an open education and affordability gratitude campaign", Reference Services Review, Vol. 48, No. 3. https://doi.org/10.1108/RSR-03-2020-0008

DOI

https://doi.org/10.1108/RSR-03-2020-0008

Version

Postprint

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Volume

48

Issue

3

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