Title

Marketing Mistakes and Successes, 11th ed.

Authors

Robert F. Hartley, Cleveland State UniversityFollow

Files

Description

This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.

ISBN

978-0-470-16981-0

Publication Date

2-2009

Publisher

John Wiley & Sons, Inc

City

Hoboken

Disciplines

Business | Entrepreneurial and Small Business Operations | Marketing

Recommended Citation

Hartley, Robert F., "Marketing Mistakes and Successes, 11th ed." (2009). Scholarship Collection. 107.
https://engagedscholarship.csuohio.edu/scholbks/107