Marketing Mistakes and Successes, 11th ed.
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
John Wiley & Sons, Inc
Business | Entrepreneurial and Small Business Operations | Marketing
Hartley, Robert F., "Marketing Mistakes and Successes, 11th ed." (2009). Scholarship Collection. 107.