Direct Marketing Channel Choices Among US Farmers: Evidence from the Local Food Marketing Practices Survey
Renewable Agriculture and Food Systems
Center for Economic Development
Dr. Iryna Demko examines farmers marketing via short supply chains to consumers, grocers, restaurants, schools and other local intermediaries. This work employs the 2015 Local Food Marketing Practices Survey and binomial and multinomial logit regressions. While previous studies have shown that urban location increases participation and income from direct sales, this research suggests that as the market of local foods has matured, participation in direct sales may no longer be determined by proximity to cities.
Plakias, Zoë T.; Demko, Iryna; and Katchova, Ani L., "Direct Marketing Channel Choices Among US Farmers: Evidence from the Local Food Marketing Practices Survey" (2019). Urban Publications. 0 1 2 3 1596.
Plakias, Z., Demko, I., & Katchova, A. (n.d.). Direct marketing channel choices among US farmers: Evidence from the Local Food Marketing Practices Survey. Renewable Agriculture and Food Systems, 1-15. doi:10.1017/S1742170519000085