Journal of Business Research
internet; India; SMEs; emerging markets
Entrepreneurial and Small Business Operations | International Business
Advancements in internet technology are enabling Indian entrepreneurs to engage in entrepreneurial activities and innovations using new business models to achieve scale and scope as they begin to compete in a global marketplace. An understanding of how these Indian entrepreneurs are successfully growing and rapidly expanding their businesses is critical, not only from research perspective, but also from a practitioner view. This paper contributes to the understanding of entrepreneurship in SMEs in emerging markets such as India. This aim is accomplished through the examination of companies that adopt the incremental decision making methods proposed by Lindblom (1959).
Javalgi, R.G., Todd, P.R., Johnston, W.J., & Granot, E. (2012). Entrepreneurship, muddling through, and Indian internet-enabled SMEs. Journal of Business Research, 65(6), 740-744. doi:10.1016/j.jbusres.2010.12.010
NOTICE: this is the author’s version of a work that was accepted for publication in the Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 65, 6, 06-01-2013, 10.1016/j.jbusres.2010.12.010