Document Type

Article

Publication Date

8-17-2012

Publication Title

Journal of Business & Industrial Marketing

Keywords

managerial action; resource-advantage theory; conceptual frameworks; firm resources and external enbironment frameowkr; resource management; maangers

Disciplines

Business Administration, Management, and Operations

Abstract

Purpose – The purpose of this paper is to illustrate that conceptual frameworks developed from a general theory of competition, i.e. resourceadvantage (R-A) theory, can facilitate managerial action. Design/methodology/approach – After a brief overview of resource-advantage (R-A) theory, five conceptual frameworks are developed and offered for the purposes of managerial action. Findings – This paper identifies several conceptual frameworks and after noting that conceptual frameworks that do not have positive theoretical foundations may not be as useful as those that do, develops five conceptual frameworks that are based on R-A theory. Practical implications – The conceptual frameworks developed in this paper have great potential for facilitating managerial action. Originality/value – Conceptual frameworks that have positive theoretical foundations can be very useful for practitioners. In fact, the frameworks proposed in this paper can replace frameworks that are currently in use for managerial action.

DOI

10.1108/08858621211257356

Version

Postprint

Volume

27

Issue

7

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