The Influence Of Industry Structure And Firm Level Factors On The Relationship Between Regional Orientation And Firm Performance
The Journal of International Business Research and Practice
regionalization; standardization; liability of foreignness; industry concentration; firm performance
Business Administration, Management, and Operations | Marketing
The theory of regionalization is still in its infancy. Previous research has shown that most firms are regional, as opposed to global in nature. This paper examines the relationship between the adoption of a regional strategy and firm performance and develops theoretical propositions. We use the main external drivers of performance i.e. market structure and insights from the adaptation/standardization approach and propose them as the main drivers that will help explain the relationship between regionalization and firm performance. Theoretical propositions are developed to further understanding of the relationship.
Motsi, T. & Park, J. (2013). The influence of industry structure and firm level factors on the relationship between regional orientation and firm performance. The Journal of International Business Research and Practice, 7, 72-82.