Title

The Influence Of Industry Structure And Firm Level Factors On The Relationship Between Regional Orientation And Firm Performance

Document Type

Article

Publication Date

1-1-2013

Publication Title

The Journal of International Business Research and Practice

Keywords

regionalization; standardization; liability of foreignness; industry concentration; firm performance

Disciplines

Business Administration, Management, and Operations | Marketing

Abstract

The theory of regionalization is still in its infancy. Previous research has shown that most firms are regional, as opposed to global in nature. This paper examines the relationship between the adoption of a regional strategy and firm performance and develops theoretical propositions. We use the main external drivers of performance i.e. market structure and insights from the adaptation/standardization approach and propose them as the main drivers that will help explain the relationship between regionalization and firm performance. Theoretical propositions are developed to further understanding of the relationship.

Version

Publisher's PDF

Volume

7