User and Content Characteristics of Public Tweets Referencing Little Cigars

Mary M. Step
Cheryl C. Bracken, Cleveland State University
Erika S. Trapl
Susan A. Flocke

Abstract

The article discusses a mixed-methods study that assesses the content of public tweets and profile photographs sampled from a search of 2 little cigars and cigarillos brands Black & Mild and Swisher Sweets. Study highlights include thematic analysis of the tweets via an iterative immersion and crystallization method, ways in which coding categories were developed, and a table that outlines Twitter user characteristics as observed in profile pictures.