Business Faculty Publications


Social Network Analysis Tools for Career Advancement

Document Type

Conference Proceeding

Publication Date


Publication Title

SOTICS 2015 : The Fifth International Conference on Social Media Technologies, Communication, and Informatics


social networks, software tools, social simulation


Business | Education | Educational Technology | Management Information Systems


Social networks, which have been studied by sociologists for many decades, have risen greatly in visibility due to the widespread growth of online social networks like Facebook, which facilitate the analysis of social network structures by special purpose software tools. Sociologists have long recognized that special advantage can accrue to individuals who occupy certain strategic locations in their social networks, or whose local neighborhood in their social network exhibits certain characteristics. In this paper describing our initial research directions in this area, we propose to develop social network analysis tools which will allow individuals to analyze their social networks with the express purpose of cultivating or pruning social ties which will enhance their career advancement prospects within an organization. This paper presents our work in progress in this area.