Business Faculty Publications
Document Type
Article
Publication Date
2012
Publication Title
Marketing Letters
Keywords
Marketing
Disciplines
Advertising and Promotion Management
Recommended Citation
Choi, J., Myer, D. W. (2012). The Effect of Product Positioning in a Comparison Table on Consumers' Evaluation of a Sponsor. Marketing Letters, 23, pp. 367-380.
DOI
10.1007/s11002-012-9162-9
Version
Postprint
Publisher's Statement
“The final publication is available at Springer via http://dx.doi.org/[insert DOI]”."
Volume
23
