Marketing

Title

A Taxonomy of Information Technology-Enhanced Pricing Strategies

Document Type

Article

Publication Date

4-2008

Publication Title

Journal of Business Research

Abstract

As a result of evolving technology, opportunities for innovative pricing strategies continuously emerge. The authors provide an updated taxonomy to show how such emerging strategies relate to recent technological advances. Specifically, they cite increased availability of information, enhanced reach, and expanded interactivity as three technological advancements and identify six pricing strategies enhanced by these factors. They also discuss the role of utility, prospect, range, and signaling theories for emerging pricing strategies, along with several applications and managerial implications.

Original Citation

Dixit, A., Whipple, T. W., Zinkhan, G. M., , & Gailey, E. (2008). A taxonomy of information technology-enhanced pricing strategies. Journal of Business Research, 61(4), 275-283. doi:10.1016/j.jbusres.2007.03.007

DOI

10.1016/j.jbusres.2007.03.007

Volume

64

Issue

1