Marketing
Submissions from 2015
Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (IATs) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, and Mayukh Dass
Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, and Jungsil Choi
Submissions from 2014
Influence of Congruity in Store-Attribute Dimensions and Self-Image on Purchase Intentions in Online Stores of Multichannel Retailers, Vishag Badrinarayanan, Enrique P. Becerra, and Sreedhar Madhavaram
National and Store Brand Advertising Strategies, Jenyi Chen and Stanko Dimitrov
The Odd-Ending Price Justification Effect: The Influence Of Price Endings On Hedonic And Utilitarian Consumption, Jungsil Choi, Yexin J. Li, Priyamvadha Rangan, and Promothesh Chatterjee
A Socio-Marketing Analysis Of The Concept Of Cute And Its Consumer Culture Implications, Elad Granot, Thomas Brashear Alejandro, and La Toya M. Russell
Teaching Dynamic Competition In Marketing, Shelby D. Hunt and Sreedhar Madhavaram
Corporate Entrepreneurship, Customer-Oriented Selling, Absorptive Capacity, And International Sales Performance In The International B2B Setting: Conceptual Framework And Research Propositions, Rajshekhar G. Javalgi, Kenneth D. Hall, and S. Tamer Cavusgil
Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - and Japanese-Made Household Appliances, Rajshekhar G. Javalgi, Jieun Park, Oscar Lee, and V. Kanti Prasad
Regulatory Focus as a Predictor of Attitudes Toward Partitioned and Combined Pricing, Kiljae Lee, Jungsil Choi, and Yexin J. Li
Relationship Marketing Strategy: An Operant Resource Perspective, Sreedhar Madhavaram, Elad Granot, and Vishag Badrinarayanan
Knowledge Needs of Firms: The Know-X Framework For Marketing Strategy, Sreedhar Madhavaram, Andrew C. Gross, and Radha Appan
Knowledge Needs Of Firms: The Know-X Framework For Marketing Strategy, Sreedhar Madhavaram, Andrew C. Gross, and Radha Appan
Understanding The Characteristics Of The Growth Of SMEs In B-To-B markets In Emerging Economies: An Organizational Ecology Approach, Patricia R. Todd, Rajshekhar G. Javalgi, and David Grossman
Submissions from 2013
Transforming Marketing Education Of The Future: The Role Of Intelligent Agent Technologies (IATs) In Enhancing Student Learning, Ashutosh Dixit, Mayukh Dass, Gella C. Pendleton, and William J. Lundstrom
Analyzing And Forecasting Global Business Markets: Reflections And Recommendations, Andrew C. Gross
Marketing Mistakes and Successes, 12th Edition, Robert F. Hartley and Cindy Claycomb
Closing The Marketing Strategy Tactics-Gap: An Institutional Theory Analysis Of Pharmaceutical Value Chain, Jagdip Singh and Rama K. Jayanti
When Institutional Work Backfires: Organizational Control Of Professional Work In The Pharmaceutical Industry, Jagdip Singh and Rama K. Jayanti
Application of Customer Lifetime Value Model in Make-to-Order Manufacturing, Oya I. Tukel and Ashutosh Dixit
Submissions from 2012
Transference And Congruence Effects On Purchase Intentions In Online Stores Of Multi-Channel Retailers: Initial Evidence From The U.S. And South Korea, Vishag Badrinarayanan, Enrique P. Becerra, Chun-Hyun Kim, and Sreedhar Madhavaram
What Type Of Framing Message Is More Appropriate With Nine-Ending Pricing?, Jungsil Choi, Kiljae Lee, and Yong-Yeon Ji
The Effect of Product Positioning in a Comparison Table on Consumers' Evaluation of a Sponsor, Jungsil Choi and Duane W. Myer
Price Dispersion In The Airline Industry: A Conceptual Framework And Empirical Analysis, Edward D. Gailey, Ashutosh Dixit, Thomas W. Whipple, and Rajshekar G. Javalgi
Do Sensory Ad Appeals Influence Brand Attitude?, Sung-Joon Yoon and Ji Eun Park
Submissions from 2011
International Market Reentry: A Review and Research Framework, Ashutosh Dixit, Rajshekhar G. Javalgi, Seyda Deligonul, and S. Tamer Cavusgil
Consumer-Driven Retailing Strategies In The Indian FMCG Marketplace: Application, Pitfalls, And Prospects, Amit K. Ghosh
Designing Retailing Strategies Based On Knowledge Management, Amit K. Ghosh
The Role of Channel Orientation in B2B Technology Adoption, Elad Granot, Anthony K. Asare, Thomas G. Brashear Alejandro, and Vishal Kashya
Qualitative Methods In International Sales Research: Cross-Cultural Considerations, Rajshekar G. Javalgi, Elad Granot, and Thomas G. Brashear Alejandro
The Internationalization Of Indian SMEs In B-to-B Markets, Rajshekar G. Javalgi, Patricia R. Todd, and Elad Granot
Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions, Rajshekhar G. Javalgi, Dhruv Grewal, Gopalkrishnan R. Lyer, and Lori Radulovich
Assessing Competitive Advantage of Emerging Markets in Knowledge Intensive Business Services, Rajshekhar G. Javalgi, Andrew C. Gross, W. Benoy Joseph, and Elad Granot
Entrepreneurial Orientation, Management Commitment, and Human Capital: The Internationalization of SMEs in India, Rajshekhar G. Javalgi and Patricia R. Todd
Submissions from 2010
Female Consumers: Decision-Making in Brand-Driven Retail, Elad Granot, Henry Greene, and Thomas G. Brashear
Human Resource Management Practices of Large Multinational Firms in Hungary, 1988-2005, Andrew C. Gross, J. Poor, and A. Engle
Pragmatic learning theory: an inquiry-action framework for distributed consumer learning in online communities, Rama k. Jayanti
Developing Complex, Business-to-Business Products: Issues and Implications, Sreedhar Madhavaram and Radha Appan
The Potential Implications Of Web-Based Marketing Communications For Consumers' Implicit And Explicit Brand Attitudes: A Call For Research, Sreedhar Madhavaram and Radha Appan
The Potential Implications of Web-Based Marketing Communications for Consumers’ Implicit and Explicit Brand Attitudes: A Call for Research, Sreedhar Madhavaram and Radha Appan
The Potential Implications of Web-Based Marketing Communications for Consumers' Implicit and Explicit Brand Attitudes: A Call for Research, Sreedhar R. Madhavaram and Radha Appan
Knowledge-Based Sales Management Strategy and the Grafting Metaphor: Implications for Theory and Practice, Sreedhar R. Madhavaram and Robert E. McDonald
Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods, Jason Q. Zhang, Ashutosh Dixit, and Roberto Friedmann
Submissions from 2009
Outsourcing to Emerging Markets: Theoretical Perspectives and Policy Implications, Ashutosh Dixit, Rajshekhar G. Javalgi, and Robert F. Scherer
Cross-Cultural Marketing Strategies for Delivering Knowledge-Based Services in a Borderless World: The Case of Management Education, Rajshekhar G. Javalgi, W. Benoy Joseph, and Richard J. LaRosa
Cross-Cultural Advertising Communication: Visual Imagery, Brand Familiarity, and Brand Recall, Andrey Mikhailitchenko, Rajshekhar G. Javalgi, Galina Mikhailitchenko, and Michel Laroche
Submissions from 2008
A Taxonomy of Information Technology-Enhanced Pricing Strategies, Ashutosh Dixit, Thomas W. Whipple, George M. Zinkhan, and Edward Gailey
The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy, Sreedhar R. Madhavaram and Shelby D. Hunt
Submissions from 2007
Holding Up Half of the Sky? Attitudes Toward Women as Managers in the People'S Republic of China, Robert F. Scherer, Chi-en Hwang, and Chieh-Chen Bowen
Submissions from 2005
Information Technology-Enhanced Pricing Strategies: Managerial and Public Policy Implications, Ashutosh Dixit, Karin Braunsberger, George M. Zinkhan, and Yue Pan
An application of the consumer ethnocentrism model to French consumers, Andrew C. Gross, Rajshekhar G. Javalgi, Viginie Pioche Khare, and Robert F. Scherer
The Dynamics of Global E-Commerce: an Organizational Ecology Perspective, Rajshekhar G. Javalgi and Robert F. Scherer
Sustainable Competitive Advantage of Internet Firms - A Strategic Framework and Implications for Global Marketers, Rajshekhar G. Javalgi, Robert F. Scherer, Glenna Pendleton, and Lori P. Radulovich
Management Educators' Expectations for Professional Ethics Development, Robert F. Scherer and Joseph A. Petrick
Submissions from 2002
Strategic Challenges for the Marketing of Services Internationally, Rajshekhar G. Javalgi and D. Steven White
Submissions from 2001
Strategic Issues of E-Commerce as an Alternative Global Distribution System, Rajshekhar G. Javalgi and Rosemary Ramsey
Submissions from 2000
Firm Characteristics Influencing Export Propensity: an Empirical Investigation By Industry Type, Rajshekhar G. Javalgi, D. Steven White, and Oscar Lee
Corporate Support for Ethical and Environmental Policies: A Financial Management Perspective, Marion Webb, Edward G. Thomas, and Alan K. Reichert
Submissions from 1999
A Life Cycle Segmentation Approach to Marketing Financial Products and Services, Rajshekhar G. Javalgi and Paul A. Dion
Submissions from 1998
An Empirical Assessment of the Zeithaml, Berry and Parasuraman Service Expectations Model, Rajshekhar G. Javalgi, Paul A. Dion, and Janet Dilorenzo-Aiss
The Antecedents of Preventive Health Care Behavior: an Empirical Study, Rama k. Jayanti and Alvin C. Burns
Submissions from 1997
Women in the Business-To-Business Salesforce: Some Differences in Performance Factors, Rajshekhar G. Javalgi, Paul A. Dion, and Debbie Easterling
Submissions from 1995
Foreign Market Entry Mode Behavior as a Gateway to Further Entries: The Nafta Experience, Amit K. Ghosh, Rajshekhar G. Javalgi, Seyda Deligonul, Douglas M. Lambert, and S. Tamer Gavusgil
Print Advertising at the Component Level: A Cross-Cultural-Comparison of the United-States and Japan, Rajshekhar G. Javalgi, Bob D. Culter, and Naresh K. Malhotra
How Industrial Distributors View Distributor-Supplier Partnership Arrangements, W. Benoy Joseph, John T. Gardner, Sharon Thach, and Frances Vernon
Submissions from 1994
Comparison of Business-To-Business Advertising: The United-States and the United-Kingdom, Rajshekhar G. Javalgi and Bob D. Culter
Submissions from 1993
Make-Or-Buy Decisions and Their Implications, David Ford, Barry Cotton, David Farmer, Andrew C. Gross, and Ian Wilkinson
Submissions from 1992
Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations, Rajshekhar G. Javalgi and V. Kanti Prasad
Business Ethics Judgments: A Cross-Cultural-Comparison, Thomas W. Whipple and Dominic F. Swords
Submissions from 1991
The Industrial Buying Process in Capitalist and Socialist-Countries, Peter Banting, Jozsef Beracs, and Andrew C. Gross
Submissions from 1989
Using the Analytic Hierarchy Process for Bank Management - Analysis of Consumer Bank Selection Decisions, Rajshekhar G. Javalgi, Robert L. Armacost, and Jamshid C. Hosseini
Submissions from 1988
The Information Vending Machine, Andrew C. Gross
Integrating Multiple Criteria Decision-Making Models Into the Decision Support System Framework for Marketing Decisions, Rajshekhar G. Javalgi and Hemant K. Jain
Submissions from 1987
Is Industrial Advertising Sexist?, Nancy A. Reese, Thomas W. Whipple, and Alice E. Courtney
International Business Education in the AACSB Schools, Ivan R. Vernon and John Thanopoulos
Submissions from 1986
Global Competition for Environmental Markets - The Case of the Water-Pollution Control Equipment Industry, Andrew C. Gross
Submissions from 1985
Similarities in Industrial Procurement Across Four Countries, Peter Banting, David Ford, Andrew C. Gross, and George Holmes
Submissions from 1983
Where We Stand - The United-States Vis-A-Vis Everyone Else, Andrew C. Gross
Submissions from 1982
Review of Failed Multinational Ventures: The Political Economy of International Divestments, Andrew C. Gross
Submissions from 1978
Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry, Andrew C. Gross
Submissions from 1969
Patterns and determinants of income of canadian engineering graduates, Andrew C. Gross
