Marketing

Title

Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry

Document Type

Book Review

Publication Date

8-1978

Publication Title

Industrial Marketing Management

Abstract

Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry by Ulrich E. Wiechmann.

Original Citation

Gross, A. (1978). Marketing management in multinational firms-the consumer packaged goods industry. Industrial Marketing Management (Book Review), 7(4), 287-289. doi:10.1016/0019-8501(78)90052-4

DOI

10.1016/0019-8501(78)90052-4

Volume

7

Issue

4