Marketing
Title
Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry
Document Type
Book Review
Publication Date
8-1978
Publication Title
Industrial Marketing Management
Abstract
Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry by Ulrich E. Wiechmann.
Repository Citation
Gross, Andrew C., "Review of Marketing-Management in Multinational Firms - Consumer Packaged Goods Industry" (1978). Marketing. 26.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/26
Original Citation
Gross, A. (1978). Marketing management in multinational firms-the consumer packaged goods industry. Industrial Marketing Management (Book Review), 7(4), 287-289. doi:10.1016/0019-8501(78)90052-4
DOI
10.1016/0019-8501(78)90052-4
Volume
7
Issue
4
