The franchise system of distribution of goods and services is playing an increasing role in our economy. One marketing authority distinguishes between the product franchise and the franchise of an entire business entity in terms of the role played by each in our complex marketing system of today. Product franchises are given to a few selected dealers in a community, and the distribution of the product is limited to these outlets alone. The other meaning of franchise, as a method of operating an entire business will concern us here.
John Clinton Evans Jr., Franchising as a Device for the Organization, Financing, Control, and Growth of the Small Business, 17 Clev.-Marshall L. Rev. 346 (1968)