Business Faculty Publications
Document Type
Article
Publication Date
2011
Publication Title
Technology and Investment
Keywords
Strategic Management
Disciplines
Technology and Innovation
Abstract
We seek to understand which firms excel at innovation and commercialization. In doing so, we first ranked companies that performed well on four measures: spending on R&D Spending (2006), Patenting (cumulative 2006 and 2007) and Commercialization of Innovations (Cumulative for 2007 and 2008). We then compared our rankings with that of Business Week/Boston Consulting Group’s annual ranking of the most innovative companies, which primarily is based on reputation measured as perceptions among sitting CEO’s. Somewhat surprisingly, there is not complete overlap between our more quantitative ranking and the one done by Business Week/BCG, and we highlight the reasons why. Second, we tested the relationship among R&D, patents, and product releases and the role they play in driving revenue. We found that although innovation and commercialization are different, they need to be considered together, that perceptions and reality in this realm often do not match, and that joint innovation and commercialization activities can influence the bottom line.
Recommended Citation
Datta, A., Jessup, L., Reed, R. (2011). Corporate Reputation and the Commercialization of Innovation: Does Reputation Match Reality, and Does Innovation Matter? Technology and Investment, 2, pp. 256-272.
DOI
10.4236/ti.2011.24027
Version
Publisher's PDF
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Volume
2
