Developing Complex, Business-to-Business Products: Issues and Implications

Authors

Sreedhar Madhavaram, Cleveland State UniversityFollow
Radha Appan, Cleveland State UniversityFollow

Document Type

Article

Publication Date

2010

Publication Title

Management Research Review

Keywords

Marketing

Disciplines

Marketing

Recommended Citation

Madhavaram, S., Appan, R. (2010). Developing Complex, Business-to-Business Products: Issues and Implications. Management Research Review, 33(7), pp. 715-733.

DOI

10.1108/01409171011055807

Version

Postprint

Publisher's Statement

This article is © Emerald Group Publishing and permission has been granted for this version to appear here 10.1108/01409171011055807. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited

Volume

33

Issue

7