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Marketing Mistakes and Successes, 11th ed.
Robert F. Hartley
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
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The Best and Worst of Leadership: Essential Learning for Emerging Leaders
Harry J. Martin and Dennis F. Lekan
Customer demands, technological advances, investor expectations, social norms, competitor tactics, globalization, regulatory scrutiny, and information overload are dramatically increasing the complexity and volatility of the leader's job and the cost of mistakes. Between these pages, you'll meet some great leaders as well as some really bad ones. Use these stories to develop the skills you need to be a truly effective leader. Think of this book as your coach who will help you grow and give you the leadership insights you need to succeed today. Along the way, challenge yourself to become more aware of your values and what you want to achieve in your career and become a ''Higher-order Leader.''
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