Marketing
Title
Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations
Document Type
Article
Publication Date
Summer 1992
Publication Title
Journal of Consumer Affairs
Abstract
Focuses on identifying the major need dimensions and concerns of the elderly in choosing a Medicare-Health Maintenance Organization (HMO) over the traditional fee-for-service Medicare system. Rapid growth of the elderly; Focus of study; Research design; Discriminating factors; Conclusions. By V. Kanti Prasad and Rajshekhar G. Javalgi
Repository Citation
Javalgi, Rajshekhar G. and Prasad, V. Kanti, "Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations" (1992). Marketing. 40.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/40
Original Citation
Prasad, V., & Javalgi, R. G. (1992). Understanding needs and concerns of the elderly regarding Medicare health maintenance organizations. Journal Of Consumer Affairs, 26(1), 47-68.
Volume
26
Issue
1
