Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations
Journal of Consumer Affairs
Focuses on identifying the major need dimensions and concerns of the elderly in choosing a Medicare-Health Maintenance Organization (HMO) over the traditional fee-for-service Medicare system. Rapid growth of the elderly; Focus of study; Research design; Discriminating factors; Conclusions. By V. Kanti Prasad and Rajshekhar G. Javalgi
Javalgi, Rajshekhar G. and Prasad, V. Kanti, "Understanding Needs and Concerns of the Elderly Regarding Medicare Health Maintenance Organizations" (1992). Marketing. 40.
Prasad, V., & Javalgi, R. G. (1992). Understanding needs and concerns of the elderly regarding Medicare health maintenance organizations. Journal Of Consumer Affairs, 26(1), 47-68.