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  The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

  Richard M. Perloff

  The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.

  This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion.

  The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.

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  The Dynamics of Political Communication: Media and Politics in a Digital Age

  Richard M. Perloff

  The third edition of The Dynamics of Political Communication continues its comprehensive coverage of communication and politics, focusing on problematic issues that bear on the functioning of democracy in an age of partisanship, social media, and political leadership that questions media’s legitimacy.

  The book covers the intersections between politics and communication, calling on related social science disciplines as well as normative political philosophy. This new edition is thoroughly updated and includes a survey of the contemporary political communication environment, unpacking fake news, presidential communication, hostile media bias, concerns about the waning of democracy, partisan polarization, political advertising and marketing, the relationship between social media and the news media, and the 2020 election, all the while drawing on leading new scholarship in these areas.

  It's ideally suited for upper-level undergraduate and graduate political communication courses in communication, journalism, and political science programs.

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  The Dynamics of News: Journalism in the 21st-Century Media Milieu

  Richard M. Perloff

  This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries.

  The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media.

  Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.