User and Content Characteristics of Public Tweets Referencing Little Cigars

Document Type

Article

Publication Date

2-1-2016

Publication Title

American Journal of Health Behavior

Abstract

The article discusses a mixed-methods study that assesses the content of public tweets and profile photographs sampled from a search of 2 little cigars and cigarillos brands Black & Mild and Swisher Sweets. Study highlights include thematic analysis of the tweets via an iterative immersion and crystallization method, ways in which coding categories were developed, and a table that outlines Twitter user characteristics as observed in profile pictures.

DOI

10.5993/AJHB.40.1.5

Volume

40

Issue

1

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