Document Type
Article
Publication Date
1-1-2000
Publication Title
Human Communication Research
Abstract
Film and a number of emerging entertainment technologies offer media consumers an illusion of nonmediation known as presence. To investigate the possibility that television can evoke presence, 65 undergraduate students were shown brief examples of rapid point-of-view movement from commercially available videotapes on a television with either a small screen (12 inches [30.5 cm], measured diagonally) or a large screen (46 inches [116.8 cm]). Participants' responses were measured via a questionnaire and a computer-based recording of arousal (electrodermal activity). Viewers of both televisions reported an enjoyable sense of physical movement, excitement, involvement, and a sense of participation. Furthermore, as predicted, participants who watched the large screen television thought the movement in the scenes was faster, experienced a greater sense of physical movement, enjoyed the movement to a greater extent, found the viewing experience more exciting, and were more physiologically aroused. Practical and theoretical implications are discussed.
DOI
10.1111/j.1468-2958.2000.tb00750.x
Version
Postprint
Publisher's Statement
This is the accepted version of the following article: Lombard, M., Reich, R., Grabe, M., Bracken, C., & Ditton, T. (2000). Presence and television. Human Communication Research, 26(1), 75–98. https://doi.org/10.1111/j.1468-2958.2000.tb00750.x, which has been published in final form at https://doi.org/10.1111/j.1468-2958.2000.tb00750.x
Recommended Citation
Lombard, M., Reich, R., Grabe, M., Bracken, C., & Ditton, T. (2000). Presence and television. Human Communication Research, 26(1), 75–98. https://doi.org/10.1111/j.1468-2958.2000.tb00750.x
Volume
26
Issue
1
