Uses and gratifications: A classic methodology revisited
Document Type
Article
Publication Date
3-1-2001
Publication Title
New Jersey Journal of Communication
Abstract
This paper describes the results of a uses and gratifications survey, based on the methodology of Katz, Gurevitch, and Haas (1973), that examined the extent to which different media fulfill a variety of human needs. The authors suggest that the Katz et al. (1973) method should be revisited when investigating uses and gratifications across several media. The paper outlines the uses and gratifications approach, describes the adapted survey and presents the results of data collected over four years from 241 respondents at a large urban American university.
DOI
10.1080/15456870109367401
Publisher's Statement
This is an Author’s Accepted Manuscript of an article published in New Jersey Journal of Communication, 03-01-2001, available online: http://www.tandfonline.com/10.1080/15456870109367401
Recommended Citation
Bracken, C., & Lombard, M. (2001). Uses and gratifications: A classic methodology revisited. New Jersey Journal of Communication, 9(1), 103–116. https://doi.org/10.1080/15456870109367401
Volume
9
Issue
1
