Uses and gratifications: A classic methodology revisited

Authors

Cheryl C. Bracken, Cleveland State UniversityFollow
Matthew Lombard

Document Type

Article

Publication Date

3-1-2001

Publication Title

New Jersey Journal of Communication

Abstract

This paper describes the results of a uses and gratifications survey, based on the methodology of Katz, Gurevitch, and Haas (1973), that examined the extent to which different media fulfill a variety of human needs. The authors suggest that the Katz et al. (1973) method should be revisited when investigating uses and gratifications across several media. The paper outlines the uses and gratifications approach, describes the adapted survey and presents the results of data collected over four years from 241 respondents at a large urban American university.

DOI

10.1080/15456870109367401

Publisher's Statement

This is an Author’s Accepted Manuscript of an article published in New Jersey Journal of Communication, 03-01-2001, available online: http://www.tandfonline.com/10.1080/15456870109367401

Recommended Citation

Bracken, C., & Lombard, M. (2001). Uses and gratifications: A classic methodology revisited. New Jersey Journal of Communication, 9(1), 103–116. https://doi.org/10.1080/15456870109367401

Volume

9

Issue

1