Uses and gratifications: A classic methodology revisited
New Jersey Journal of Communication
This paper describes the results of a uses and gratifications survey, based on the methodology of Katz, Gurevitch, and Haas (1973), that examined the extent to which different media fulfill a variety of human needs. The authors suggest that the Katz et al. (1973) method should be revisited when investigating uses and gratifications across several media. The paper outlines the uses and gratifications approach, describes the adapted survey and presents the results of data collected over four years from 241 respondents at a large urban American university.
This is an Author’s Accepted Manuscript of an article published in New Jersey Journal of Communication, 03-01-2001, available online: http://www.tandfonline.com/10.1080/15456870109367401
Bracken, C., & Lombard, M. (2001). Uses and gratifications: A classic methodology revisited. New Jersey Journal of Communication, 9(1), 103–116. https://doi.org/10.1080/15456870109367401