Title

Factors Affecting Spectators' Decisions in Attending NBA Home Games

Document Type

Article

Publication Date

2012

Publication Title

Research Quarterly for Exercise and Sport

Abstract

The purpose of this study was to examine factors that would affect spectators' decisions in attending future NBA games. The survey included a 14-item Decision Information Scale and demographic variables. Participants were spectators (N=410) attending a regular season NBA home game in 2009. Random cluster sampling technique was used with the attempt to cover different sections of the arena. Item responses were based on a 5-point Likert Scale (e.g., 1=not at all important, 5=very important).

DOI

10.1080/02701367.2012.10599840

Volume

83

Issue

1 Supp.

Link to Full Text

Share

COinS