This panel of papers harnesses persuasion theories to examine the content of masking and vaccination advertisements and public service announcements concerning COVID-19. The first paper describes major persuasion approaches, the rationale for the studies, and the methodology. The second and third papers describe the results of the content analyses, along with their implications for media messages on COVID and future research on these topics.
Clark, Julia P.; Warneka, Bridget A.; Sheridan, Kasey M.; Perloff, Richard M.; Pucci, Michele K.; Rippin, Natalie; Dzingeleski, Joey; and Fee, Taylor P., "A Panel of Papers Examining COVID-19 Masking and Vaccination Advertisements" (2021). Student Scholarship. 3.