Is Industrial Advertising Sexist?
Industrial Marketing Management
Industrial advertising has been heavily criticized for its sexist portrayal of women. This article reports the results of an analysis of nearly 5,000 advertisements which show an improving depiction of women. The incidence of sexist industrial advertising is declining.
Reese, Nancy A.; Whipple, Thomas W.; and Courtney, Alice E., "Is Industrial Advertising Sexist?" (1987). Marketing. 22.
Reese, N., Whipple, T., & Courtney, A. (1987). Is industrial advertising sexist? Industrial Marketing Management, 16(4), 231-240. doi:10.1016/0019-8501(87)90031-9