Marketing

Title

Is Industrial Advertising Sexist?

Document Type

Article

Publication Date

11-1987

Publication Title

Industrial Marketing Management

Abstract

Industrial advertising has been heavily criticized for its sexist portrayal of women. This article reports the results of an analysis of nearly 5,000 advertisements which show an improving depiction of women. The incidence of sexist industrial advertising is declining.

Original Citation

Reese, N., Whipple, T., & Courtney, A. (1987). Is industrial advertising sexist? Industrial Marketing Management, 16(4), 231-240. doi:10.1016/0019-8501(87)90031-9

DOI

10.1016/0019-8501(87)90031-9

Volume

16

Issue

4