Marketing
Title
Is Industrial Advertising Sexist?
Document Type
Article
Publication Date
11-1987
Publication Title
Industrial Marketing Management
Abstract
Industrial advertising has been heavily criticized for its sexist portrayal of women. This article reports the results of an analysis of nearly 5,000 advertisements which show an improving depiction of women. The incidence of sexist industrial advertising is declining.
Repository Citation
Reese, Nancy A.; Whipple, Thomas W.; and Courtney, Alice E., "Is Industrial Advertising Sexist?" (1987). Marketing. 22.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/22
Original Citation
Reese, N., Whipple, T., & Courtney, A. (1987). Is industrial advertising sexist? Industrial Marketing Management, 16(4), 231-240. doi:10.1016/0019-8501(87)90031-9
DOI
10.1016/0019-8501(87)90031-9
Volume
16
Issue
4
