Marketing
Title
A Life Cycle Segmentation Approach to Marketing Financial Products and Services
Document Type
Article
Publication Date
7-1999
Publication Title
Service Industries Journal
Abstract
State-of-the-art market segmentation is becoming an important strategic tool in the continuing evolution of the financial services industry This article, focusing on a life cycle segmentation approach, indicates that the importance attributed to financial choice criteria and financial services varies as consumers pass through an orderly progression of life cycle stages. Thus, the results suggest that marketers in the financial services industry should adopt a life cycle marketing based system to more fully satisfy the needs/wants of their customers.
Repository Citation
Javalgi, Rajshekhar G. and Dion, Paul A., "A Life Cycle Segmentation Approach to Marketing Financial Products and Services" (1999). Marketing. 3.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/3
Original Citation
Javalgi, R. G., & Dion, P. (1999). A Life Cycle Segmentation Approach to Marketing Financial Products and Services. Service Industries Journal, 19(3), 74-96.
DOI
10.1080/02642069900000031
Volume
19
Issue
3
