Marketing
Document Type
Article
Publication Date
Spring 1973
Publication Title
European Journal of Marketing
Abstract
Reports on the rapid organizational growth of market research in Hungary. Improvement in the production orientation of managers and the existence of sellers' markets; Coordination of state and enterprise planning; Development of autonomous market research institutes oriented toward domestic markets.
Repository Citation
Gross, Andrew C. and Szabó, László, "Market Research in Guided Market Place" (1973). Marketing. 33.
https://engagedscholarship.csuohio.edu/busmarkt_facpub/33
Original Citation
Gross, A., & Szabó, L. (1973). Market research in the guided market place. European Journal of Marketing, 7(1), 1-17.
DOI
10.1108/EUM0000000005094
Version
Postprint
Publisher's Statement
(c)1973 Emerald
Volume
7
Issue
1
