Title
Design Currency : Understand, Define, and Promote the Value of Your Design Work
Files
Description
The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O’Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency empowers you to do your job with less pushback on aesthetic decisions, encourages earlier involvement in the creation process, and makes it easier for you to justify your fees. For a designer, understanding how your work creates value is essential to growing your business and building better, more profitable relationships. Those relationships are easier to initiate, establish, and retain when you can clearly explain how your capabilities meet your client’s needs. This book shows you how to do exactly that. In Design Currency, you will learn how to:
- Leverage traditional design skills in new ways
- Measure the value that your design work brings to a project
- Articulate that value so that you can position yourself as a partner in the development process
- Charge what you’re worth and prevent your job from getting crowd-sourced or out-sourced
- Generate business value by better identifying audience needs
ISBN
9780321844927
Publication Date
2013
Publisher
New Riders
City
Berkley, Calif.
Keywords
Commercial art; Marketing; Graphic arts; Visual communication
Disciplines
Art and Design | Arts and Humanities | Graphic Design
Recommended Citation
Visocky O'Grady, Jennifer and Visocky O'Grady, Ken, "Design Currency : Understand, Define, and Promote the Value of Your Design Work" (2013). Department of Art and Design Books. 6.
https://engagedscholarship.csuohio.edu/clart_bks/6
